Business Gateway's free social media strategy guide looks at the role of social media activity in a digital marketing strategy. It gives you the insights you will need to create, implement and measure a social media strategy for your business.
Use this guide to learn about:
assessing where you are now
how to set your objectives
how to define your audience
platform selection
content types by platform
content planning
measurement and key performance indicators (KPIs)
The guide is available to download as a PDF file (476 KB).
Am I eligible?
Yes, if you are thinking about starting, or already run, a business in Scotland.
What does this cost?
This is a free service.
Who is this for?
Any business based in Scotland, at any stage in its life cycle.
How long does this take?
It will take around 30 minutes to read this guide.
Next steps
Download the free guide (PDF, 476 KB). The download will begin as soon as you click through to the Business Gateway site.
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