Social media strategy guide

Consider your current social presence and then create a social media strategy to help you outperform your competitors. The DigitalBoost social media strategy guide looks at the role of social media activity in a digital marketing strategy. Then it gives you the insights you will need to create, implement and measure a social media strategy for your business.  
 
Crucially, you need to consider right at the outset what business challenges you can overcome by running a social media campaign. For example, an effective social media strategy could help you to raise brand awareness, drive traffic to your website, increase brand loyalty and/or drive sales. 
 
Use this free guide to consider:

• where you are now
• setting your objectives
• defining your audience
• platform selection
• content types by platform
• content planning
• measurement and key performance indicators (KPIs)
   

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Plan ahead to manage your messaging effectively. A social media content calendar can help ensure that content is ready in advance and that posts are timed to coincide with launches and other key events. 
 
Of course, sometimes you will want to react to unfolding events as they happen. But it’s a good idea to aim for an 80:20 ratio of proactive to reactive content to keep it manageable.

Visit the Business Gateway website to read or download a copy of their social media strategy guide.