Social media content calendar template

Social media content that your business produces shouldn’t be posted in an ad hoc fashion. It should be planned, created and scheduled to support a clear digital marketing or content marketing strategy. Posts should be timed to coincide with ‘trigger points’ such as seasonal events or product launches, even if they don’t mention your offer explicitly. 
 
The DigitalBoost social media content calendar template offers an example of how to schedule daily content posted across 4 channels: Twitter, Facebook, Instagram and Pinterest.  
 
For each post, the template suggests including:

• post category – e.g., news, event, campaign
• post copy – excluding links
• number of characters – even where there is no limit
• URL – plus tracking string if using Google Analytics
• media – screenshot of any image or video to be included
• promoted budget – if promoting the content on the platform 
   

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Using multiple social channels? Social media management tools such as Hootsuite can help you to schedule content for posting across all channels from a single dashboard.
 

Visit the Business Gateway website for lots of information about digital resources including a social media content calendar template.