Social media for business

Last Updated: 29 Nov 2021

Contents

  1. What does this involve?
  2. Am I eligible?
  3. What does this cost?
  4. Who is this for?
  5. How long does this take?
  6. Important information
  7. Next steps

Support provided by Business Gateway

What does this involve?

Used correctly, social media can provide a powerful platform for your business. To make it work to your advantage, you must tailor social media activity to your business, your products or services, or your audience. 
Watch Business Gateway’s online tutorial on social media for business. It will talk you through how to decide which social media platforms and content types are most likely to engage your target audience. And it discusses how you can plan and create social media content to grow your business.

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

Who is this for?

Any business based in Scotland, at any stage in its life cycle.

How long does this take?

Set aside 13 minutes to watch this online tutorial on social media for business. Or view just a chapter at a time – there are 4 in total.

Important information

You must sign in to Business Gateway to view the online tutorials. It’s simple and free to register for a My Business ID if you don’t already have one.

Next steps

Visit the Business Gateway website for more advice on social media for business.

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