Auditing your digital presence - a how to guide

Consistency is key when it comes to your digital presence. The various profiles you set up for your business should clearly reflect and project your brand and its values. This will help customers to build an accurate picture of your offer and avoid confusing your brand with others. Consistency across digital platforms can also support search engine optimisation.

Read up on how to audit your digital presence in the DigitalBoost guide on the subject. A digital audit involves revisiting the profiles you’ve already put in place and updating these where necessary to bring them into line. But the guidance is just as useful if you are currently in the process of setting up social media business accounts for the first time.

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Do your research before setting up any social media business accounts. You should ideally use the same name or ‘handle’ across all platforms. Make sure your preferred name is available on every platform you think you will use – if not, consider rethinking the name.

Visit the Business Gateway website for advice on auditing your digital presence.