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Paid advertising guide

Support provided by Business Gateway

What does this involve?

This free guide from Business Gateway explains how to develop a paid digital advertising strategy. Learn about the role of paid advertising in digital marketing and how it could help you reach customers you might otherwise miss.
The guide covers:

  • the benefits of paid advertising
  • the most popular platforms to use
  • affiliate marketing
  • Google AdWords
  • Facebook ads
  • Instagram ads
  • X ads
  • LinkedIn ads
  • how to monitor and analyse your ads' performance
  • digital advertising law

The guide is available to download as a PDF file (854 KB).

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

It will take around one hour to read the guide.

Next steps

Visit the Business Gateway website to download the guide (PDF, 854 KB).

Support provided by Business Gateway