Use digital marketing to find new customers

Last Updated: 29 Nov 2021

Contents

  1. What does this involve?
  2. What does this cost?
  3. Who is this for?
  4. How long does this take?
  5. Next steps

Support provided by Business Gateway

What does this involve?

Finding new customers is a key concern for many small businesses. A marketing plan that includes digital marketing is key to this. Business Gateway have produced a useful guide to help you make an informed decision about which channels are the best fit for your business.

The guide looks at:

  • Google My Business
  • search engine optimisation (SEO)
  • organic social marketing
  • social media advertising / paid social
  • paid search / pay per click (PPC) advertising
  • display advertising

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Allow 21 minutes to read this guide.

Next steps

Visit the Business Gateway website to read this guide.

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Support provided by Business Gateway

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