Advertising can help to market your business and let potential customers know about your products or services. New customers may first encounter your business through an advert – so it’s important to make a good impression. View the Business Gateway guide to the basics of advertising to discover what’s involved in running an advertising campaign.

Turn to this free guide to learn about:

• the benefits of advertising
• types of advertising
• planning an advertising campaign
• getting value for money from advertising
• monitoring and managing an advertising campaign
• how to write an advert

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Take 7 minutes to get to grips with the basics of advertising.

Be aware that businesses must abide by certain advertising codes. To find out more, follow the signpost at the foot of the guide to the Advertising Standards Authority website.

Visit the Business Gateway website for more information on the basics of advertising.