Advertising - the basics

Support provided by Business Gateway

What does this involve?

Advertising can help to market your business and let potential customers know about your products or services. New customers may first encounter your business through an advert – so it’s important to make a good impression. View the Business Gateway guide to the basics of advertising to discover what’s involved in running an advertising campaign.

Turn to this free guide to learn about:

  • the benefits of advertising
  • types of advertising
  • planning an advertising campaign
  • getting value for money from advertising
  • monitoring and managing an advertising campaign
  • how to write an advert

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

Who is this for?

Any business based in Scotland, at any stage in its life cycle.

How long does this take?

Take 7 minutes to get to grips with the basics of advertising.

Important information

Be aware that businesses must abide by certain advertising codes. To find out more, follow the signpost at the foot of the guide to the Advertising Standards Authority website.

Next steps

Visit the Business Gateway website for more information on the basics of advertising. 

Support provided by Business Gateway

Help us improve findbusinesssupport.gov.scot

For example, something is incorrect, confusing or not working properly. Try to be as specific as possible. Don't include personal or financial information like your national insurance number or credit card details.