Website data analytics - entry level

Support provided by Business Gateway

What does this involve?

Website data analytics can offer crucial insights into whether your website is performing well. It’s not enough to create a website and just put it out there. You need to know that it’s doing what it should – that is, prompting ‘conversions’ among your users. Whether it’s signing up for a mailing list or making a purchase, the conversion should be an action that supports your business objectives. 
Learn more in the DigitalBoost entry-level guide to website data analytics. First, it explains how to set up your website with Google Analytics to track your website performance. Then it looks at how to monitor external marketing activity by identifying incoming website traffic from those email, social media or paid advertising campaigns. Finally, the guide examines how interpret – and use – the data you are now gathering.

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

Who is this for?

Any business based in Scotland, at any stage in its life cycle.

How long does this take?

It takes about 30 minutes to read the DigitalBoost entry-level guide to website data analytics. 

Important information

You should check in regularly with Google Analytics, but it needn’t take hours every day. You can set up your dashboard to give you a quick overview of your top metrics. And you can have daily, weekly or monthly data reports sent directly to your email inbox.

Next steps

Visit the Business Gateway website to download a copy of their guide to Website Data Analytics.

Support provided by Business Gateway

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