How to gather customer feedback using digital platforms

Support provided by Business Gateway

What does this involve?

Many businesses are diversifying or using new channels to deliver services in different ways at breakneck speed - there’s no time for months of market research and focus groups. To minimise the risk of wasted resources, it’s even more important to regularly gather data and feedback from customers and make best use of your digital platforms. This guide highlights four ways this can help you adapt. Chapters include:

  • how do customers want to buy from you?
  • what do customers want to buy?
  • what will be the level of customer demand?
  • do you need to adapt again?

Am I eligible?

Yes – the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Take 6 minutes to read this guide on how customer feedback can help you improve your business.

Next steps

Visit the Business Gateway website to read this guide.

Support provided by Business Gateway

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