The better you know your customers, the more effective your sales pitch. Business Gateway’s quick guide to market and customer research looks at the various kinds of data that can help you to boost your sales. It then examines how you can gather this data – whether from published market information or by conducting your own field research.

The free guide also explains how to engage a market research agency if you don’t have the resources to do your own research. Hiring a professional may give you better results and be more cost-effective too.

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Set aside 7 minutes to read this guide to market and customer research.

You can also access Business Gateway’s free market reports and research to gain a better understanding of your sector.

Visit the Business Gateway website to find out more about market and customer research.