This guide offers step-by-step advice on how tourism businesses in Scotland can apply for a brown tourist sign to help visitors find their attraction more easily.

The guide explains:

• the criteria you'll need to meet to qualify for a sign
• how to request an official accreditation letter from VisitScotland
• how to apply for your local authority to install the sign
• how to apply to Transport Scotland for permission to install a brown tourist sign on a trunk road or motorway (which they manage)
• the costs and timelines involved

The guide also includes links to other resources and real-world examples to help you apply the advice to your business.

Anyone can read the guide, but it's aimed at:

• visitor attractions and experience providers that operate in Scotland
• accommodation providers such as hotels, B&Bs, and guesthouses
• retail outlets that offer a visitor experience
• individuals responsible for their organisation's operations or customer service
• organisations that want to improve their visibility and visitor access

It's free to access the guide and additional resources. 

The cost to install a sign can range from £500 to more than £3,000, depending on the type of road it's located on and the distance to your attraction.

Scottish tourism businesses.

It takes around 5 minutes to read the full guide, but you can work through it at your own pace. The information is modular, so you can focus on the areas that are most relevant to your current goals and operational strategies.

Visit the VisitScotland website to read the full guide.