The Business Gateway guide to search engine optimisation explains how search engines work and the basics of search engine optimisation (SEO).

You can boost your business’s visibility online by using SEO. Most people who are seeking a product or service will start by using a search engine. The higher up the search results your website appears, the more likely it is to receive a visit. It’s a fast route to putting your brand in front of new customers.

The free guide sets out 5 steps to optimising a website:

• keyword research
• optimising your site structure
• on-page optimisation
• using Google Search Console
• link building

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free service.

Any business based in Scotland, at any stage in its life cycle.

It will take around 7 minutes to read the guide.

You can read the guide online as a web page or download it as a PDF document (287.5 KB). The content is the same in both versions.

Visit the Business Gateway website for more information and to read the full guide.