This guide to search engine optimisation (SEO) for small businesses from Business Gateway offers 10 top tips from Misha Cunningham of Google Digital Garage.
The guide covers how to:
create helpful content
write in natural language
edit meta tags
use keywords
use link building
Search engine optimisation can help a small business get noticed online. This guide has helpful tips on how to create a basic SEO strategy for your website yourself, even if you have little digital experience.
The guide also explains how to check you’re on the right track by running basic SEO tests on your content.
Am I eligible?
Yes, if you are thinking about starting, or already run, a business in Scotland.
What does this cost?
This is a free service.
Who is this for?
This guide is for any business based in Scotland.
How long does this take?
It takes about 6 minutes to read the guide.
Next steps
Visit the Business Gateway website for more information and to read the full guide.
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