A guide to SEO for small businesses

Search engine optimisation – or SEO – can help a small business to get noticed online. And you can create a basic SEO strategy for your website yourself, even if you have little digital experience. View the free DigitalBoost guide to SEO for small businesses. In it, Misha Cunningham of Google Digital Garage sets out his 10 top tips for getting started with SEO.

Discover why it’s important for SEO to create helpful content, write in natural language, edit meta tags and use keywords, build links and take other simple steps with your website. The guide also explains how to check you’re on the right track by running basic SEO tests on your content – they’re easier than ever to use.

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

You may want to engage the services of a specialist when your SEO needs get more technical. But doing the groundwork yourself will help you understand how your web content can – and should – support SEO and may help to keep costs down too.

Visit the Business Gateway website for more information.