E-marketing – also known as digital marketing – can be a low-cost, high-impact way to reach and convert potential customers. For effective e-marketing, you will need an e-marketing plan that aligns with your business goals. The Business Gateway guide explains how to write an e-marketing plan that can give you a good return on investment.

Each section of the plan is discussed in detail:

• the executive summary
• situation analysis
• objectives and strategy
• tactics
• budget

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Set aside 8 minutes to learn how to write an e-marketing plan.

Be aware that you must abide by certain rules when engaging in e-marketing – for example, new leads must opt-in to receive your emails. Our guide explores the various legal issues.

Visit the Business Gateway website for more information on writing an e-marketing plan.