Profitable customer relationships begin with great marketing. And great marketing relies on having a carefully considered marketing plan. View the Business Gateway guide on how to write a marketing plan to find out where to begin and what to include. It can help you think about your marketing objectives, how you can achieve them and what resources you’ll need.

This free guide examines a marketing plan in terms of its:

• strategy
• executive summary and introduction
• analysis and objectives
• tactics
• implementation

A marketing plan should also remind you to regularly review how you do business and make improvements to remain competitive.

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Learn how to write a marketing plan in just 5 minutes.   

Look at your marketing plan and schedule of tasks often. It’s very easy for day-to-day work to come between a business and its marketing goals.

Visit the Business Gateway website for more advice on writing a marketing plan.