Learn how to use Google Analytics to track website performance and incoming traffic from your marketing activity through email, social media and paid advertising. This easy-to-follow guide for beginners also looks at how to interpret and use the data you gather.
The guide is available to download as a PDF file (704 KB).
Am I eligible?
Yes, if you are thinking about starting, or already run, a business in Scotland.
What does this cost?
This is a free service.
Who is this for?
This guide is for any business based in Scotland
How long does this take?
It takes about 30 minutes to read the guide.
Next steps
Visit the Business Gateway website to download a copy of the guide (PDF, 704 KB).
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