This free guide from Business Gateway explains what Google Analytics 4 is and how you can use the service for your business.
Google Analytics 4 (GA4) is a new, updated version of Google's Universal Analytics. Google Analytics is a service offered by Google that tracks and reports on your website traffic to provide information on your website's performance.
This guide explains:
what GA4 is
why GA4 was launched
how it is different from Universal Analytics
what actions you'll need to take to use the service
why you'll need to change to GA4
how to set up GA4 for a new website
how to add GA4 to your existing analytics
Am I eligible?
Yes - the information is for all businesses in Scotland.
What does this cost?
This is a free service.
Who is this for?
Any business based in Scotland.
How long does this take?
It will take around 6 minutes to read the guide.
Next steps
Visit the Business Gateway website to read the full guide.
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