What is Google Analytics 4 and what are my next steps

Support provided by Business Gateway

What does this involve?

Google Analytics 4 - or GA4 - is a new, upgraded version of Google Analytics. The version of Analytics that most of us use just now is known as ‘Universal Analytics’ (or you could say GA3). In this guide, Business Gateway outlines what Google Analytics 4 is and the key actions you need to take now.

Chapters include:

  • So, what is Google Analytics 4?
  • Why did Google launch GA4?
  • How is it different?
  • What action do I need to take now?
  • Why don't we need to drop Universal Analytics and change to GA4?
  • How do you create a Google Analytics property on a new website?
  • How do I add a GA4 property to my existing analytics?
  • Next steps

Am I eligible?

Yes - the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Allow 6 minutes to read this guide.

Next steps

Visit the Business Gateway website to read the guide.

Support provided by Business Gateway

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