How to use influencer marketing to boost your business

Influencer marketing can help any business to build greater engagement with its brand. Influencers are hired to promote brands that they genuinely love to the influencer’s own followers, by creating suitable content and engaging directly in two-way conversations. 

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

If you’re thinking of hiring an influencer, make certain that your core values align. Consider choosing an influencer who’s already active in your sphere – whether that’s health, lifestyle or technology. Their blogs and social media posts should point to genuine engagement with audiences. 

Visit the Business Gateway website and explore their free DigitalBoost resources. They have online guides and tutorials, and you find out how you could access one-to-one support from a digital expert.