Email marketing - overview

Support provided by Business Gateway

What does this involve?

Find out where email fits into your business’s digital marketing strategy – and how to develop an effective email marketing strategy. Understand the key stages in an email campaign and the platform and tools you will need to implement one of your own. And discover how to manage and exploit your growing database of engaged subscribers.
 
Explore email marketing from all angles in this in-depth DigitalBoost guide and learn about:

  • the role of email in a digital marketing strategy
  • email marketing strategy
  • email marketing tools
  • integrating email
  • database growth and management
  • developing an effective campaign
  • monitoring campaigns 
  • legal requirements

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

How long does this take?

Set aside about 1 hour to really study the ins and outs of email marketing.

Important information

Timing and brevity are critical to maximise your email click-through rates. Choose your moment to make contact based on your target audience and analytics – and keep your email content clear, concise and engaging.

Next steps

Visit the Business Gateway site to read or download their Email Marketing Guide.

Support provided by Business Gateway

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