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Email marketing - overview

Support provided by Business Gateway

What does this involve?

Business Gateway's guide to email marketing explains email's role in your digital marketing strategy.

This in-depth guide also discusses:

  • email marketing strategy
  • email marketing tools
  • how to integrate email in your marketing campaigns
  • database growth and management
  • how to develop an effective campaign
  • how to monitor campaigns 
  • legal requirements

The guide is available to download as a PDF file (1.3 MB).

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

It will take around one hour to read the guide.

Next steps

Visit the Business Gateway website to download the email marketing guide (PDF, 1.3 MB). The download will begin as soon as you follow the link.

Support provided by Business Gateway