Email marketing - overview

Find out where email fits into your business’s digital marketing strategy – and how to develop an effective email marketing strategy. Understand the key stages in an email campaign and the platform and tools you will need to implement one of your own. And discover how to manage and exploit your growing database of engaged subscribers.
 
Explore email marketing from all angles in this in-depth DigitalBoost guide and learn about:

• the role of email in a digital marketing strategy
• email marketing strategy
• email marketing tools
• integrating email
• database growth and management
• developing an effective campaign
• monitoring campaigns 
• legal requirements

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Timing and brevity are critical to maximise your email click-through rates. Choose your moment to make contact based on your target audience and analytics – and keep your email content clear, concise and engaging.

Visit the Business Gateway site to read or download their Email Marketing Guide.