Digital tools and techniques to identify consumer trends

Last Updated: 29 Nov 2021

Contents

  1. What does this involve?
  2. Am I eligible?
  3. What does this cost?
  4. Who is this for?
  5. How long does this take?
  6. Next steps

Support provided by Business Gateway

What does this involve?

Keeping an eye on customer trends in your sector can help inspire innovation, identify growth markets and emerging products and even spot untapped demand. Business Gateway's DigitalBoost programme outlines some digital tools and techniques that can help you.

Chapters include:

  • What are people searching for?
  • What's trending on social media?
  • Market research and reports
  • Reviews

Am I eligible?

Yes – the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Allow 5 minutes to read this guide.

Next steps

Visit the Business Gateway website to read the guide.

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Support provided by Business Gateway

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