Digital tools and techniques to identify consumer trends

Last Updated: 12 Oct 2023

Contents

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What does this involve?

In this guide, Business Gateway outlines some digital tools and techniques that can help you identify consumer trends in your sector.

Keeping an eye on customer trends can help inspire innovation, identify growth markets and emerging products and even spot untapped demand.

Topics include:

Yes – the information is for all businesses in Scotland.

This is a free service.

Any business based in Scotland.

It will take around 5 minutes to read this guide.

Visit the Business Gateway website to read the guide.

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