Analysing your competitors can help your business find opportunities and keep on top of industry trends. This guide from Business Gateway explains what information you should look for and how to make the best use of the free digital tools that are available to help with your analysis.
The guide explains how to determine:
who your competitors are
how they promote themselves
how they deliver their product or service
how their prices compare
what they do well or badly
how you can avoid any pitfalls
what you need to do next
Am I eligible?
Yes – the information is for all businesses in Scotland.
What does this cost?
This is a free service.
Who is this for?
Any business based in Scotland.
How long does this take?
It will take around 10 minutes to read the guide.
Next steps
Visit the Business Gateway website to read the full guide.
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