5 ways you can gain insights from online competitor analysis

First Published : 31 Mar 2021

Last Updated: 29 Nov 2021

Contents

  1. What does this involve?
  2. Am I eligible?
  3. What does this cost?
  4. Who is this for?
  5. How long does this take?
  6. Next steps

Support provided by Business Gateway

What does this involve?

Whatever stage your business is at, analysing your competitors can help you find opportunities and keep on top of industry trends. Business Gateway have produced a short guide which explains what information you should look for and how to make the best use of free digital tools.

Chapters include:

  • Who are your competitors?
  • How do competitors promote themselves?
  • How do they deliver their product or service?
  • How do competitors' prices compare?
  • What do competitors do well or badly?
  • Avoiding the pitfalls
  • Next steps

Am I eligible?

Yes – the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Allow 10 minutes to read this guide.

Next steps

Visit the Business Gateway website to read this guide.

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Support provided by Business Gateway

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