Digital marketing strategy guide - entry level

Digital marketing can provide an effective and low-cost alternative to traditional advertising – especially for start-ups and SMEs. Find out why you need a digital marketing strategy to direct your efforts. And get to grips with each of the elements of a simple marketing model:  situational analysis, objectives, strategy, tactics, action and control.  

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Setting objectives for your digital marketing activities doesn’t just focus your efforts better. It also enables you to measure if your campaign is hitting the mark. Regularly review where and how you could improve by measuring digital marketing performance.

Visit the Business Gateway website to download their advice on digital marketing strategy.