The food tourism industry guide is a user-friendly guide to help businesses develop, market and deliver a quality food tourism experience for visitors to Scotland. 

The guide includes advice on how to:

• create a quality food tourism experience, from development right through to post-experience engagement
• reach the right audiences and attract new visitors
• source and use more local produce across a food tourism experience or business

It also includes inspirational examples from around Scotland and further resources to support businesses.

The guide also discusses sustainability, with useful resources to help businesses start taking action against climate change.

With global food tourism predicted to be worth £2,500 billion by 2032, this market presents huge opportunity for Scotland. This free industry guide can help businesses make the most of it by developing experiences that will put Scotland on the map as a haven for food lovers.

This guide is provided by the Scotland Food and Drink Partnership and VisitScotland.

Anyone can use this service, but it will be most useful if you are:

• a tourism business looking to add a food experience to your offering
• a food producer looking to build an experience around your product
• a business that’s completely new to the area of food tourism

This is a free service.

Businesses that offer, or are interested in offering, a food tourism experience in Scotland.

It should take around 40 minutes to read the full guide.

Visit the VisitScotland website to read the guide.