Keeping your SEO and PPC up to date

Last Updated: 29 Nov 2021

Contents

  1. What does this involve?
  2. Am I eligible?
  3. What does this cost?
  4. Who is this for?
  5. How long does this take?
  6. Next steps

Support provided by Business Gateway

What does this involve?

This article from Business Gateway's DigitalBoost programme, looks at  why it is important to update your Search Engine Optimisation (SEO) and Pay Per Click (PPC) activities. As we progress through the Scottish Government’s lockdown phases, your business operations and service levels will continue to change and adapt. 

Business Gateway asked Sarah Johnson from data-driven marketing agency IndigoLeap how to identify changes needed to keep business search results up to date and working well.

Am I eligible?

Yes – the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Allow 6 minutes to read about keeping your SEO and PPC up to date.

Next steps

Visit the Business Gateway website to read this article.

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