Introduction to Tourism Leadership course

Support provided by Scottish Enterprise Highlands and Islands Enterprise Scottish Government South of Scotland Enterprise Skills Development Scotland

What does this involve?

The online Introduction to Tourism Leadership course brings you together with likeminded individuals to learn more about leadership within your own organisation and/or within your destination.

By taking part in this course, you will:

  • improve your leadership skills and knowledge
  • learn more about destination development and leadership
  • consider your customer journey from start to finish
  • understand market trends and drivers for sustainable growth
  • identify your stakeholders and partners and how you can work collaboratively with others
  • look at innovative ways to deliver new products, services and experiences for market resilience

This course is delivered through Edinburgh Napier University.

Am I eligible?

This online course is open to individuals from tourism businesses and organisations across Scotland.

Participation is based on a competitive application process through Edinburgh Napier University.

 

What does this cost?

As part of the Scottish Tourism Leadership Programme supported by the Scottish Government in response to COVID-19, this course is fully funded.

However, there will be a cost in terms of your time away from your business/organisation.

Who is this for?

Individuals in tourism businesses and organisations across Scotland.

How long does this take?

You will be expected to participate in 3 one-day workshops, with Day 1 and 2 delivered consecutively and Day 3 following 2 weeks later. You must also participate in a group project which will be assessed.

The courses will take place from August 2021 onwards.

Important information

There will be up to 8 cohorts with a maximum of 30 participants. Cohorts will include a mix of tourism businesses from a geographical area across Scotland or a tourism sub-sector.

Next steps

Visit the Edinburgh Napier University website to find out more about the course and to apply. The course delivery team will then be in touch with you to progress your application.

Support provided by Scottish Enterprise Highlands and Islands Enterprise Scottish Government South of Scotland Enterprise Skills Development Scotland

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