This free guide for Scottish businesses explains how to create and verify a Google Business Profile. It sets out what information you should include and how to optimise your listing to improve local search visibility. 

The guide also includes advice on how to:

• choose the right business categories
• add accurate contact details, opening hours and locations
• upload photos and videos
• manage and respond to customer reviews
• create posts, offers and events
• use performance data to understand how customers find and interact with your listing

The guide also discusses eligibility requirements, the verification process, and how to keep your business information accurate and up-to-date.

Anyone can read the guide, but it's aimed at businesses that are:

• eligible to create a Google Business Profile
• based in Scotland
• a customer-facing business with either onsite staff and business signage, or customers served within a defined service area

This is a free service.

Scottish businesses looking to improve their visibility on Google Search and Google Maps.

It will take around 5 minutes to read the guide.

Setting up a Google Business Profile is free and can usually be completed in a short session, although the time Google needs to verify your account can vary.

This guidance assumes your business is able to verify its Google Business Profile. You need verification from Google before you can manage your profile information, respond to reviews or post updates.

Visit the VisitScotland website for more information and to read the full guide.