Video is a highly engaging and increasingly popular way to speak to customers. Almost two thirds of businesses now use video content in their social media strategy. Video content can help your website to leap up Google’s search results. And people are 10 times more likely to view, share and engage with video clips than with photos or plain text posts. 
 
Even if you choose to introduce video content little by little, you could see benefits straight away. Your audience may feel more strongly about your offer when they can watch a story unfold or see your business in action. You don’t need a big budget or vast expertise to make an impression with video – it’s a more user-friendly format than many people believe.  
 
Check out the DigitalBoost guide to video for business to find out more. The free guide looks at aspects from identifying your video objectives and planning your video to platform-specific requirements for sharing videos. You could soon be filming and uploading video content that may help you to reach more and engage better with customers.

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Take 25 minutes to read the in-depth DigitalBoost video for business guide.

Review how each piece of video content that you produce performs and refine your approach if necessary. Variables worth playing around with include video length, caption, format and content. Platform matters too – it may just be the wrong one for your audience.

Visit the Business Gateway website to read or download their guide to using video for business.