Producing engaging content guide

Support provided by Business Gateway

What does this involve?

Content marketing is not simply blogging about your offer. It’s a much more involved process, which results in high quality content that holds interest and value for your audience. Content assets can be shared and enjoyed across multiple channels and, ultimately, engage users sufficiently to turn them into loyal customers.

Research is crucial. You must first understand what your audience seeks out online in order to plan and create your own engaging content. Read DigitalBoost’s in-depth guide to producing engaging content. Aspects covered in this free guide include:

  • environmental scanning
  • research
  • third party content
  • building a content strategy
  • blogging
  • copy for products
  • photos and videos
  • monitoring engagement
  • your digital marketing mix  

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

How long does this take?

Set aside 40 minutes to read the DigitalBoost 'producing engaging content' guide.

Important information

Facebook, Twitter and Google Analytics each offer in-depth analytics that you can use to monitor engagement and measure the success of individual content assets.

Next steps

Visit the Business Gateway site to read or download the Producing Engaging Content guide.

Support provided by Business Gateway

Help us improve findbusinesssupport.gov.scot

For example, something is incorrect, confusing or not working properly. Try to be as specific as possible. Don't include personal or financial information like your national insurance number or credit card details.