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Producing engaging content guide

Support provided by Business Gateway

What does this involve?

This free guide from Business Gateway explains how to create marketing content that will interest and engage your audience. 

The guide covers topics such as:

  • environmental scanning
  • research
  • using third party content
  • building a content strategy
  • blogging
  • writing copy for products
  • using photos and videos
  • monitoring engagement
  • your digital marketing mix

The guide is available to download as a PDF file (388 KB).

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

It will take around 40 minutes to read the guide.

Next steps

Visit the Business Gateway site to download the guide (PDF, 388 KB). The download will begin as soon as you follow the link.

Support provided by Business Gateway