Producing engaging content guide

Content marketing is not simply blogging about your offer. It’s a much more involved process, which results in high quality content that holds interest and value for your audience. Content assets can be shared and enjoyed across multiple channels and, ultimately, engage users sufficiently to turn them into loyal customers.

Research is crucial. You must first understand what your audience seeks out online in order to plan and create your own engaging content. Read DigitalBoost’s in-depth guide to producing engaging content. Aspects covered in this free guide include:

• environmental scanning
• research
• third party content
• building a content strategy
• blogging
• copy for products
• photos and videos
• monitoring engagement
• your digital marketing mix  

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Facebook, Twitter and Google Analytics each offer in-depth analytics that you can use to monitor engagement and measure the success of individual content assets.

Visit the Business Gateway site to read or download the Producing Engaging Content guide.