Objectives and results - top 5 tips from an expert

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What does this involve?

Digital marketing efforts should help you to reach your business goals. To check you’re spending time (and money) on the right digital marketing activities, you should set marketing objectives and regularly measure key results. In this Business Gateway article, a digital marketing expert shares her top 5 tips on objectives and results.
Rather than simply focus on numbers of website visits or social followers, you should examine what your business gets out of each digital interaction – whether it’s contact details or a sale. This can help you work out your digital marketing return on investment and refine your strategy as necessary. 

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

Who is this for?

Any business based in Scotland, at any stage in its life cycle.

How long does this take?

Take 2 minutes to read this Business Gateway article on objectives and results.

Important information

Make use of the SMART framework. Your marketing objectives and measures for results should be: specific, measurable, actionable, relevant and time-driven.

Next steps

Visit the Business Gateway website to learn more about digital marketing objectives and results.

Support provided by Business Gateway

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