Measuring business performance is the first step towards improving it. Business Gateway’s guide on the subject sets out what to measure and how. It’s not just about gauging your financial performance. Non-financial targets are just as important to keep track of – whether it’s your customers or market share, customer service or staff performance.

Aim to measure those aspects of your business that drive its success. You can then benchmark your performance against other businesses in your sector. This is a good way to see where you’re ahead and where you could improve.

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any and every business based in Scotland – there is always room for improvement.

Spend 9 minutes reading our quick guide to measuring business performance.

Competitor analysis is also well worth considering. But it may cost you more in resources to measure your business against the competition than against your own benchmarks.

Visit the Business Gateway website for more advice on how to measure business performance.