Measuring business performance

Support provided by Business Gateway

What does this involve?

Measuring business performance is the first step towards improving it. Business Gateway’s guide on the subject sets out what to measure and how. It’s not just about gauging your financial performance. Non-financial targets are just as important to keep track of – whether it’s your customers or market share, customer service or staff performance.

Aim to measure those aspects of your business that drive its success. You can then benchmark your performance against other businesses in your sector. This is a good way to see where you’re ahead and where you could improve.

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

How long does this take?

Spend 9 minutes reading our quick guide to measuring business performance.

Important information

Competitor analysis is also well worth considering. But it may cost you more in resources to measure your business against the competition than against your own benchmarks.

Next steps

Visit the Business Gateway website for more advice on how to measure business performance.

Support provided by Business Gateway

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