E-commerce overview

Selling online used to be for a select few industries. Today, it’s a common way for businesses to sell their products or services online – especially with so many routes into ecommerce. 
 
With a sound ecommerce strategy behind you, your business could reach a potentially global audience. But you’ll need to consider your capacity and the complexities involved before you settle on your marketplace, platform and approach. The DigitalBoost ecommerce overview can help you weigh up the opportunities and risks of selling online. 
 
The Business Gateway ecommerce guide looks at:

• what ecommerce is
• developing an ecommerce strategy
• the ecommerce cycle
• outsourcing ecommerce or doing it yourself
• ecommerce marketplaces
• ecommerce platforms
• payment processing
• completing the sale
• after-sales support

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

A simple sales process that works every time will allow customers to focus on your offer, rather than be put off from buying from you again.

Visit the Business Gateway website to read or download the ecommerce overview.