You have only one chance to make a good first impression and choosing the right business name will certainly help. Business Gateway offers some great tips on naming your business in this free online guide. It considers aspects such as:

• creating the right impression
• rules for limited companies and LLPs
• rules for sole traders, partnerships and limited partnerships
• use of sensitive words
• displaying your business name
• using your business name online

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any potential start-up or new business based in Scotland.

It takes 10 minutes to read our guide on choosing the right business name.

There are certain rules around what constitutes a suitable business name. You will need to get approval of the name if it includes a sensitive word – even if you’re a sole trader.

Visit the Business Gateway website to find out more about choosing the right name for your business.