Paid advertising guide

Understand the part that paid advertising can play in a digital marketing strategy. It can take you beyond your organic audience to reach users you might otherwise miss, as the DigitalBoost guide to paid advertising explains. 
 
Then explore the mechanics of some popular advertising platforms you could use to pursue your business objectives – from Facebook to LinkedIn. Affiliate marketing gets a look in too. In fact, this free guide can tell you all you need know to build an advertising campaign – and how to optimise it for even better results in future. 
 
The in-depth guide looks at aspects such as:

• the benefits of paid advertising
• how to develop a digital advertising strategy
• affiliate marketing
• Google AdWords
• Facebook ads
• Instagram ads
• Twitter ads
• LinkedIn ads
• monitoring and analysing ad performance
• digital advertising law
   

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Keep a close eye on your return on investment. Pay-per-click advertising is particularly costly, but any size of spend needs to be justified by the results it brings your business.

Visit the Business Gateway website to read or download the Paid Advertising Guide.