8 aims and goals for your business launch

Support provided by Business Gateway

What does this involve?

In this guide, Business Gateway's DigitalBoost programme takes you through the 8 key digital requirements for a business launch, including:

  • Test your most basic offering: minimum viable product or service
  • Test your operations: soft launch
  • Build your capability and cashflow: phased launch
  • Make a statement: surprise the competition
  • Create anticipation and interest
  • Build a database
  • Sell and gather feedback
  • Encourage reviews and word-of-mouth

Am I eligible?

Yes – the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Allow 8 minutes to read this article.

Next steps

Visit the Business Gateway website to read the article.

Support provided by Business Gateway

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