8 aims and goals for your business launch

First Published : 14 Jun 2021

Last Updated: 29 Nov 2021

Contents

  1. What does this involve?
  2. Am I eligible?
  3. What does this cost?
  4. Who is this for?
  5. How long does this take?
  6. Next steps

Support provided by Business Gateway

What does this involve?

In this guide, Business Gateway's DigitalBoost programme takes you through the 8 key digital requirements for a business launch, including:

  • Test your most basic offering: minimum viable product or service
  • Test your operations: soft launch
  • Build your capability and cashflow: phased launch
  • Make a statement: surprise the competition
  • Create anticipation and interest
  • Build a database
  • Sell and gather feedback
  • Encourage reviews and word-of-mouth

Am I eligible?

Yes – the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Allow 8 minutes to read this article.

Next steps

Visit the Business Gateway website to read the article.

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Support provided by Business Gateway

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