Pivotal Event Businesses Fund

Support provided by Visit Scotland Scottish Government

What does this involve?

This fund is currently closed. 


This £6 million fund is being delivered by VisitScotland on behalf of the Scottish Government and has been developed in consultation with the Event Industry Advisory Group.

This fund is open to event businesses whose primary role as organisers, suppliers, contractors and venues is critical to the survival of the events sector in Scotland. Funding will be prioritised towards those businesses that can demonstrate they play a pivotal role across the events industry in Scotland.

Applicants can apply for £25,000 up to a maximum £150,000. The amount applied for should demonstrate financial need and will require to be evidenced at the application stage. 

Expressions of Interest 

Businesses which meet the eligibility criteria will be able to submit an Expression of Interest (EOI) via an online form on Wednesday 13 January until Monday 18 January 2021 at 5pm.

  • any EOIs received after this period will not be considered
  • EOIs will not be assessed on a first come, first served basis
  • only approximately 50 - 100 organisations will be asked to submit a full application
  • funders will ensure that a sectoral and geographical spread of the most significant event organisers, suppliers and venues operating in Scotland will be invited to apply

Application and panel stage

If you have been invited to submit a full application, you will be given the appropriate information and guidance.  

  • applications will be assessed equally
  • a panel consisting of VisitScotland staff and industry representatives will make the final decisions on the grants
  • not all businesses may be successful in receiving a grant award
  • those who are successful may not receive the full amount requested

Am I eligible?

This is for events businesses who operate at a size and scale in their sector and/or location where the loss or insolvency of that business would have a significant and detrimental impact on Scotland’s ability to continue to host and stage major events.

Businesses should be involved in the staging or delivery of live sporting and cultural events and festivals taking place outdoors or indoors, and which are open to the public to attend, participate in or spectate safely.

This is also for organisations instrumental in attracting, hosting or supporting major discretionary business events, incentives and conferences. All these events would generally be one-off occurrences or taking place annually in Scotland.

What does this cost?

There is no cost to apply. 

How long does this take?

Businesses which meet the eligibility criteria will be able to submit Expressions of Interest from Wednesday 13 January until Monday 18 January 2021 at 5pm.

Businesses that have been invited to apply will receive  information, guidance and timescales from Tuesday 19 January 2021.

Important information

It's really important that you read the guidance document and eligibility criteria before you apply.

There can be only one Expression of Interest per business. 

Next steps

Read the guidance and apply through the Visit Scotland website. 

Support provided by Visit Scotland Scottish Government

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