Twitter and Hootsuite for business

Twitter is one of the best social media platforms for making B2B and B2C connections. But in this fast-paced environment, messages – or ‘tweets’ – typically have a lifespan of less than 20 minutes. This means investing considerable resources in developing a following on Twitter, but using social media management tools can save your business time and effort.

Hootsuite is one such tool, which you can use to view all of your social media channels in one place, schedule content for posting, respond to messages, monitor trends and more.

Find out more in the Business Gateway free guide. Topics covered include: 

• Twitter and when to use it
• Twitter ads
• integrative Twitter
• social media management
• social listening using Twitter and Hootsuite
• analysis and reporting with Hootsuite
• best practice

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Use Hootsuite to uncover the latest news and trends in your industry. You can do this by setting up streams to feed in content that features industry-specific keywords or hashtags.

Visit the Business Gateway website to read or download the Twitter and Hootsuite for Business guide.