Search engine optimisation - SEO

Support provided by Business Gateway

What does this involve?

Boost your business’s visibility online using search engine optimisation (SEO). It’s a fast route to putting your brand in front of new customers. Most people who are seeking a product or service will start by using a search engine. The higher up the search results your website appears, the more likely it is to receive a visit. 

The DigitalBoost guide to search engine optimisation explains how search engines work and the basics of SEO. 
The free guide sets out 5 steps to optimising a website:

  • keyword research
  • optimise site structure
  • on-page optimisation
  • using Google Search Console
  • link-building considerations

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

Who is this for?

Any business based in Scotland, at any stage in its life cycle.

How long does this take?

Set aside 7 minutes to read the DigitalBoost search engine optimisation guide.

Important information

You can read the guide online as a web page or download it as a PDF. The content is the same in both versions.

Next steps

Visit the Business Gateway website for more advice on search engine optimisation. 


Support provided by Business Gateway

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