Search engine optimisation - SEO
Last Updated: 29 Nov 2021
Contents
Support provided by
Business Gateway
What does this involve?
Boost your business’s visibility online using search engine optimisation (SEO). It’s a fast route to putting your brand in front of new customers. Most people who are seeking a product or service will start by using a search engine. The higher up the search results your website appears, the more likely it is to receive a visit.
The DigitalBoost guide to search engine optimisation explains how search engines work and the basics of SEO.
The free guide sets out 5 steps to optimising a website:
- keyword research
- optimise site structure
- on-page optimisation
- using Google Search Console
- link-building considerations
Am I eligible?
Yes, if you are thinking about starting, or already run, a business in Scotland.
What does this cost?
This is a free and impartial service.
Who is this for?
Any business based in Scotland, at any stage in its life cycle.
How long does this take?
Set aside 7 minutes to read the DigitalBoost search engine optimisation guide.
Important information
You can read the guide online as a web page or download it as a PDF. The content is the same in both versions.
Next steps
Visit the Business Gateway website for more advice on search engine optimisation.
Support provided by
Business Gateway