There are many ways to sell products and services. You can potentially reach more customers by using more sales channels, but each channel will incur costs. This Business Gateway guide to sales channels looks at the main options and their pros and cons.

Find out in our free guide about:

• face-to-face sales
• selling via retailers, wholesalers and distributors
• distance selling
• selling overseas
• engaging a sales agent

Our guide also explains the importance of sales channel management that supports each channel and reviews performance against costs.

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Read our quick guide to sales channels in 6 minutes.

Check if any regulations or other requirements apply to your chosen sales channels – for example, distance selling rules. Be aware that using a sales agent can raise legal issues.

Visit the Business Gateway website for more advice on the different types of sales channels.