LinkedIn for business

LinkedIn is a social networking platform that was built for business users. With 400 million users across 200 countries, it’s social media’s biggest professional network. Even so, you must still consider how best you can use LinkedIn to pursue your business objectives. The DigitalBoost guide to LinkedIn for business explains how. 
 
Importantly, your efforts on the platform should be directed by a LinkedIn strategy for your business. Remember to focus also on the quality rather than the quantity of the business relationships you build here – as anywhere.    
 
Read this free guide to consider aspects such as:

• how to optimise your LinkedIn profile
• company pages versus personal pages
• building your community
• posting content on LinkedIn
• LinkedIn analytics
• LinkedIn groups
• using LinkedIn for recruitment

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Consider your LinkedIn profile your online CV – available for all to see, at any time – and keep it regularly updated.

Visit the Business Gateway website to read or download the LinkedIn for Business guide.