Business Gateway's guide to LinkedIn for businesses explains how your company can get the most from the platform by using it to connect professionally, generate leads, build credibility and exposure, and even recruit new people.
The guide discusses the difference between company pages and personal pages, and explains how to:
optimise your LinkedIn profile
build your community
post content on LinkedIn
use LinkedIn analytics
use LinkedIn groups
use LinkedIn for recruitment
The guide is available to download as a PDF file (555 KB).
Am I eligible?
Yes, if you are thinking about starting, or already run, a business in Scotland.
What does this cost?
This is a free service.
Who is this for?
Any business based in Scotland.
How long does this take?
It will take around 25 minutes to read the guide.
Next steps
Visit the Business Gateway website to download the guide (PDF, 555 KB).
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