This free guide from Business Gateway explains the potential benefits and risks of using Facebook for your business. The guide also explains how to develop a Facebook strategy if you do use the platform as part of your marketing.
The guide discusses:
how to set up a Facebook business page
organic versus paid reach
how to create content for Facebook
Facebook ads and boosting posts
how to integrate Facebook with your business
using Facebook for e-commerce
responding to customers and reviews
The guide is available to download as a PDF file (761 KB).
Am I eligible?
Yes, if you are thinking about starting, or already run, a business in Scotland.
What does this cost?
This is a free service.
Who is this for?
Any business based in Scotland.
How long does this take?
It will take around 35 minutes to read the guide.
Next steps
Visit the Business Gateway website to download the guide (PDF, 761 KB). The download will begin as soon as you follow the link.
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