Facebook for business

Facebook may not seem like a natural fit for businesses, but the social media platform’s sheer volume of users means it’s an option that shouldn’t be ignored. More than 50 million Facebook business pages are currently live. Find out more about the potential benefits and risks of the platform in the free DigitalBoost guide to Facebook for business. 
 
This guide can help you decide whether Facebook is right for your business. It also provides the insights you will need to develop and implement a Facebook strategy if this is a route you wish to follow. 
 
Use the guide to consider aspects such as:

• your Facebook business page
• organic versus paid reach
• creating content for Facebook
• Facebook ads and boosting posts
• integrating Facebook with your business
• using Facebook for e-commerce
• responding to customers and reviews

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Consider also the risks associated with using Facebook for business, such as poor reviews, spam posts, security breaches and human error. Any of these could damage your business reputation.

Visit the Business Gateway website to learn more about Facebook for business.