Facebook for business

Support provided by Business Gateway

What does this involve?

Facebook may not seem like a natural fit for businesses, but the social media platform’s sheer volume of users means it’s an option that shouldn’t be ignored. More than 50 million Facebook business pages are currently live. Find out more about the potential benefits and risks of the platform in the free DigitalBoost guide to Facebook for business. 
This guide can help you decide whether Facebook is right for your business. It also provides the insights you will need to develop and implement a Facebook strategy if this is a route you wish to follow. 
Use the guide to consider aspects such as:

  • your Facebook business page
  • organic versus paid reach
  • creating content for Facebook
  • Facebook ads and boosting posts
  • integrating Facebook with your business
  • using Facebook for e-commerce
  • responding to customers and reviews

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free and impartial service.

Who is this for?

Any business based in Scotland, at any stage in its life cycle.

How long does this take?

Set aside 35 minutes to read DigitalBoost’s in-depth Facebook for business guide.

Important information

Consider also the risks associated with using Facebook for business, such as poor reviews, spam posts, security breaches and human error. Any of these could damage your business reputation.

Next steps

Visit the Business Gateway website to learn more about Facebook for business.

Support provided by Business Gateway

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