New products and services can open up new markets and attract new customers. But developing an idea takes time, effort and money – and may not always get results. Find out how to reduce the risks involved in developing new products and services in this Business Gateway guide. Market research, careful planning and regular progress checks can all help you reach the stage where you have a really robust new product or service to test.

Yes, if you are thinking about starting, or already run, a business in Scotland.

This is a free and impartial service.

Any business based in Scotland, at any stage in its life cycle.

Take 9 minutes to understand more about developing new products and services.

Think about pricing your new product or service from the moment you move ahead with an idea. How much you can sell it for will affect how much you can invest in its development.

Visit the Business Gateway website for more information on developing new products and services.