7 tips for getting your tone right in business communications during the coronavirus pandemic

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What does this involve?

During the coronavirus (COVID-19) pandemic, customer communication through your digital channels is essential. Whether you're updating customers of changes to your business or letting them know of new services you can provide, the words that you use and the tone that you take are incredibly important to your ongoing customer relationships.

It’s not always easy - tone can be tricky to manage, especially when you’re navigating huge business changes. Read this article for some top tips and common pitfalls to help you take a balanced approach.

Am I eligible?

Yes – the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

Allow 5 minutes to read the tips on getting your tone right in business communications during the coronavirus crisis.

Next steps

Visit the Business Gateway website to read this article.

Support provided by Business Gateway

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For example, something is incorrect, confusing or not working properly. Try to be as specific as possible. Don't include personal or financial information like your national insurance number or credit card details.