Lets Grow Adventure Tourism

Support provided by Highlands and Islands Enterprise

What does this involve?

By taking part, you will:

  • Gain valuable insights into emerging local, national and international trends to better understand the new challenges and opportunities for adventure tourism businesses in the Highlands
  • Understand Scotland’s visitors, target the right markets and learn how to use market research effectively
  • Learn how to keep your business up to date and reap the benefits of using technology to increase your profit margins and overall client experience
  • Understand how the experience economy works within tourism and add value to your products
  • Understand the benefits and requirements of working with the travel trade, online travel agents and 3rd party intermediaries
  • Explore the best ways to reach your market, including online platforms, working with the travel trade, the role of exhibitions and trade shows, and through collaboration
  • Develop a tailored business development plan for your business

Am I eligible?

Adventure tourism businesses, both large and small, who are located within the Highland Council region are invited to register interest.

What does this cost?

The programme is fully funded for businesses (excluding travel costs), however there will be a cost in terms of your time away from the business. Before deciding to apply, you should be sure the proposed staff member is able to arrange transport to the workshop location, which will be within your business' local geography.

Who is this for?

The programme is open to individuals and small businesses operating in the adventure tourism sector and located in the Highland Council area.

The programme is designed for motivated and enthusiastic business owners, directors or senior personnel of established and aspiring businesses.

You will currently have a key and active role in the business and be keen to develop your business and personal skills, capabilities and industry connections. 

How long does this take?

Participating businesses are required to attend 6 one-day workshops. These will be delivered on a monthly basis throughout the Winter season, beginning in 2020. Participants will also benefit from one-to-one consultancy via phone/online between each workshop.

Important information

The programme will be delivered to five cohorts with up to 10 people in each. Two cohorts will take place in 2020-2021 and a further three in 2021-2022. Each cohort will include a mix of adventure tourism businesses from a certain geography within the Highland Council area.

Next steps

Visit the Highlands and Islands Enterprise website to read more about the programme. You can then submit an ‘Expression of Interest’ and the programme delivery team will get in touch to discuss your eligibility further. 

Support provided by Highlands and Islands Enterprise

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