Scottish Enterprise and its international arm, Scottish Development International (SDI), have designed the International Selling Programme to help exporting companies in Scotland rethink their international sales strategy and processes.

Through workshops and direct support, the 4-week programme can help you improve the skills you need to sell internationally and develop an informed and structured approach to selling in complex and consultative environments internationally.

Participants are also mentored and coached throughout the programme, culminating in a pitching session.

The end goal of the programme is for participants to develop a customised and action-orientated international sales growth plan based on a specific opportunity area.

Some of the topics and themes covered in the programme include:

• understanding market dynamics and the buyer
• your international value proposition
• international sales cultures
• opportunity win planning

You are eligible if:

• your business is already working with an SDI trade adviser
• you are a business leader or are involved in developing company growth and internationalisation strategies

This is a free service.

Existing Scottish exporters that are engaged in complex sales, with an emerging sales or business development opportunity.

The programme runs for 4 weeks.

There are 2 workshops each week which last 2.5 hours each, plus additional mentor sessions.

Participants need to commit to 25 hours in total to complete the programme.

The programme runs at various times throughout the year and companies can register interest in upcoming programmes.

Submit an enquiry and an adviser will be in touch to discuss your needs.